ROX hires fashion designer as creative director

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Marc Ross will design ROX jewellery collections and oversee branding.

Retail jeweller ROX has hired Scottish fashion designer Marc Ross as creative director.

Ross, who has made a name for himself on the fashion scene after training with Vivienne Westwood and designing for stars such as Cheryl Cole and Jessie J, will take over all creative aspects of the watch and jewellery retail business from branding and visual concepts to the design and development of the retailer’s own-brand ROX Silver jewellery collection.

ROX managing director Kyron Keogh said: “We are thrilled that Marc has joined the team at ROX and we already have some really exciting plans in place. As a company we’ve always had a strong fashion-led approach and when we met Marc we were impressed by his artistic vision, and attention to detail. Working together seemed like the natural progression.

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“Marc’s talents transfer incredibly well into the jewellery industry and we believe that he has the potential to create collections as beautiful and diverse as talented jewellery artisans like Shaun Leane and Theo Fennell.”

Ross, who was shortlisted as Scottish Young Designer of the Year at this year’s Scottish Fashion Awards, has also designed a new uniform for the retail sales staff at ROX. The new uniform, which will be supplied to the retailer’s 60 staff, is a dress with structured neckline and feminine silhouette that has been designed specifically to be worn with necklaces so that the staff can model jewellery for customers.

He said: “The decision to join ROX ultimately grew from having the pleasure of hosting an event with Design Collective Scotland where we showcased our SS12 collections in the Thrill Room of the Argyll Arcade store earlier this year. After collaborating with ROX and seeing how fashion focused the brand is and how committed they are to supporting Scottish talent, I was very impressed with the brand ethos and a joke about working with the brand all of a sudden seemed like a very good idea.

“In my new role I’ll be heading up the creative team, developing the ROX brand and introducing a creative brief for ROX Silver in addition to designing staff uniforms and implementing seasonal creative plans. It’s a very exciting move and I’m looking forward to what lies ahead.”

Ross’s first creative campaign for ROX, which is due to launch at the start of May, has been dubbed ROX AIR and was shot at the Blythswood Square and inside a private jet at Glasgow Prestwick airport. The images will be used online and ROX’s four Scottish stores.

The creative director role at ROX is a part time one and Ross will work three days a week for the retailer, which will allow him to continue developing Design Collective Scotland, an initiative he runs with shoe designer Emily Lamb to provide a platform for nurturing and promoting fashion creatives in Scotland.

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