Rox raises its game for Soccer Aid 2018

Rox Jewellers is set to bring a touch of its renowned ‘diamonds and thrills’ to footfball this summer, all in the name of charity.

The award-winning British jeweller has teamed up with Soccer Aid to a create limited edition charity bracelet.

The ROX x Soccer Aid bracelets will be worn by the players on the big day with stars such as Usain Bolt, Robbie Williams, Olly Murs and Eric Cantona expected to don the new designs as they take to the pitch at Old Trafford on June 10, 2018.

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As well as 100 bracelets to be worn by players and the production team behind the respected footballing extravaganza, a select number of lucky Soccer Aid fans will have the chance to get their hands on the limited edition designs.

Speaking of the charity partnership Rox managing director, Kyron Keogh, shares: “Rox is thrilled to be supporting Soccer Aid this summer. These limited edition bracelets have been created by our in-house design team especially for the match on June 10. As we prepare ourselves for a summer of football ahead with the FIFA World Cup about to kick off, it’s exciting to play our part in this event.

“I have been an avid follower of the Soccer Aid since it started 10 years ago and am thrilled that we are able to pledge our support to an incredible cause.”

This year’s charity football match will see Robbie William’s team England XI take on Usain Bolt’s World XI in front of a full house at Old Trafford. Over the last decade Soccer Aid has raised more than £24 million, enabling Unicef to help more children than any other humanitarian organisation.

Funds have helped provided life-saving food, vaccines, water and protection for some of the world’s most vulnerable youngsters and this year’s event hopes to raise more cash and awareness than ever before.

Soccer Aid will be screened on ITV and STV on June 10, hosted by Dermot O’Leary live from 6.30pm.

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