Rox reveals plans to wholesale own-brand jewels

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Retailer eying high end department stores in the UK and overseas.

Rox has revealed plans to launch into wholesale in 2014 with its own-brand jewellery collections, targeting high-end department stores in the UK and overseas.

The Scottish retailer is seeking stockists for its house collections, which include silver and diamond jewellery. Rox has named stores such as Selfridges and Harrods, as well as US department store Nieman Marcus, as preferred locations for its collections.

According to Rox managing director Kyron Keogh, the business has no plans to open further stores in 2014 following three store openings this year, which included its expansion into England

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He told the Herald Scotland newspaper that Rox’s own-brand jewellery has massive potential outside its existing store locations, with plans "bubbling along" in the background for about six months.

The company has also hired a new head of design, due to be named in the new year, who will relocate from London where she has been working for a large jewellery company.

 

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