Fine jeweller opens first Asian flagship on Ginza Street, Tokyo.
The Asscher family has announced that in cooperation with its Japanese partner Nagahori Corporation, it has opened its first Royal Asscher flagship store in Japan.
The store, which opened last Friday, is located on the famous Ginza Street in the centre of Tokyo and is the company’s first flagship store in Asia.
Royal Asscher dates back to 1854, and continues to promote its heritage and focus on being an ethically and socially responsible jeweller.
The Ginza store opening will be followed by the opening of flagship stores in China.
Edward Asscher, president of the company said: “The Asscher family is proud to open its first flagship store in Tokyo. It shows our total commitment to Japan in these difficult times. We have great respect for the solidarity and vigour the Japanese people have shown to rebuild and overcome their predicament. We are thrilled to continue building our relationship and being part of the most memorable moments of people lives”.
Situated in the heart of the luxury shopping area, close to other luxury stores such as Louis Vuitton, Bulgari and Chanel, the opening of the Ginza store is a remarkable achievement not only for Royal Asscher as a company but also because it is the first Dutch store in the area.
The interior of the store has been decorated in white contrasting with Royal Asscher’s signature blue and showcases a wide variety of Royal Asscher diamond engagement rings and jewellery.
To commemorate the opening, a Royal Asscher diamond tiara has been created containing a total of 10cts of diamonds set in platinum. The tiara is worth £238,000. The tiara will be loaned as a special treat to brides who purchase a Royal Asscher engagement ring in the Ginza store, thus giving them the opportunity to enjoy the true brilliance of a Royal Asscher diamond on their head as well as on their finger.