Royal boost for Links of London

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Jewellery brand bags Kate and Cat in the run-up to the big day.

When Kate Middleton stepped out to face the world’s press hand-in-hand with her Prince William she made an irrevocable connection between Links of London and the royal wedding because she did so whilst wearing a pair of the brand’s earrings.

The furore surrounding the royal wedding has given the brand a boost once again as Middleton was papped leaving her house for the last time before the wedding wearing the same pair of Links of London white topaz Hope earrings that she donned for her official engagement announcement. Needless to say the pictures were splashed on the front pages of many daily newspapers.

Links of London bagged itself another bit of royal wedding promotion when brand ambassador Cat Deely agreed to wear only the brand’s jewellery during her week-long coverage of the event for news TV channel CNN.

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Deely selected a range of Links of London jewellery for the presenting job from ranges including Effervescence Star, Effervescence Pearl and Silver Palm.

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