Brand to appear on QVC in four countries on day of royal wedding.
Welsh jewellery brand Clogau Gold might not be making the royal wedding ring, but business is booming off the back of the connection between Welsh gold and the royal family.
Clogau Gold managing director Ben Roberts told Professional Jeweller that he has somewhat given up hope as being chosen as the royal wedding jeweller after three unanswered letters to Clarence House and less than 29 days left until the wedding.
Press reports have suggested that Kate Middleton will have a ring made from Welsh gold mined at Clogau Gold’s mine, which was previously gifted to the royal family, but Clogau Gold says it has not yet been asked to make the ring.
“The gold has been gifted to them and if they are using it then they are not consulting us, which of course they are well entitled to do,” said Roberts.
Despite this disappointment, Roberts said sales are rocketing as the royal connection with Welsh gold has been thrust into the limelight thanks to Middleton and Prince William’s marriage.
On the day of the royal wedding, April 29, Clogau Gold staff will be appearing simultaneously on four different TV shopping channels around the world. The team will split up to appear on QVC shows in the UK, US, Canada and Italy.
Roberts said that “international business has gone through the roof” since the announcement of the impending royal wedding and that the royal wedding has provided the business with a bigger seasonal peak than Christmas.
“If you had told me a year ago that I would be appearing of four international TV shopping channels and selling on 10 airlines then I wouldn’t have believed you,” said Roberts. “This has created a new summer peak for us at a time that is traditionally quiet for jewellers.”