Sales of male name necklaces soar thanks to celebrity trend

Justin Timberlake and Jessica Biel attend the premiere of Electric Entertainment's 'The Book Of Love' at The Grove in Los Angeles, California, on January 10, 2017.  / AFP / TIBRINA HOBSON        (Photo credit should read TIBRINA HOBSON/AFP/Getty Images)

Online jewellery retailer Jewlr has seen an increase in male name necklace orders as celebrities have been increasingly spotted endorsing the trend.

Jewlr says male names now account for 50% of the retailer’s name necklace orders. Furthermore, the company has seen a 2000% year on year increase of name necklace sales, with their solid sterling silver, gold and rose gold name necklaces now accounting for 20% of total site sales.

Prince Harry’s new girlfriend Megan Markle was the most recent celebrity to wear a name necklace. She joins a growing list of A-listers who are provocatively referencing their current love interest with their jewellery, including Bella Hadid, Kylie Jenner and Jessica Biel.

Story continues below
Advertisement

jwln0327-t-1024

Jewlr founder, Tony Davis, comments: “Whilst our best-selling pieces have always been those that have a sentimental meaning, these were more subtle references including children’s names or more subtle engravings.  It’s certainly interesting to see our customers are wearing their loved ones names in such a bold way and we were definitely surprised to see male names making up 50% of the order.”

Jewlr is using its customisation offering to expand into the UK market. Last year the company reported an annual growth of 354% in the UK and the number of unique website visitors in the UK rose by 90% in 2015.

Having already achieved a 55% increase in overall revenue, UK sales now account for 15% of its global business and it has its sights set on expanding further into the market.

Authors

Related posts

*

Top