Sarah Eyton reveals her business aspirations for her designer cuffs.
Sarah Eyton has become a darling of British fashion editors thanks mainly to her beautifully designed cuffs. Just prior to her first appearance at London Jewellery Week’s Treasure exhibition, we caught up with Eyton for a quickfire Q&A about the business side of her life.
How many stockists do you currently have in the UK? What type of stockists are they (high end jewellers, fashion boutiques)? And are you looking to add to the number of stockists in the near future?
I am very discerning as to where my work is sold. I like to try and keep quite exclusive so as not to dilute my brand too much. To date I am stocked internationally in small high end boutiques (New York and Sydney outlets to be confirmed) for instance in Wolf and Badger in Notting Hill in London but I primarily like to direct traffic and sales through my website www.saraheytondesigns.co.uk. I am also very open to enquiries from quality outlets – I can often offer exclusivity in a given area (except central London).
What sort of volume are you able to create for your collections? Enough to serve a substantial number of stockists, or more in line with a boutique strategy?
Everything I design is made in the UK which is very important to me in terms of quality control, supply and demand and also cutting down on air miles! I make in batch production quantities but the majority of my designs are easily produced in much larger quantities.
Are you exhibiting at London Jewellery Week or International Jewellery London?
Yes I am exhibiting at Treasure during London Jewellery Week on the 10th till the 13th June. It will be the first time that ‘Treasure’ has been in its new venue in Kingsway so I am excited to see how it goes!