Sarah Ho shows off B&N collaboration POS

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Designer talks of collaboration with newly rebranded manufacturer.

Sarah Ho used her SHO Fine Jewellery stand to show off the new point-of-sale materials developed by Brown & Newirth for their collaborative wedding jewellery line on the first day of The Jewellery Show.

The point-of-sale display includes a video screen showing images of the collections and Ho herself.

The designs that she has created for Brown & Newirth are based on classic wishbone ring designs. Ho told Professional Jeweller that by using this as a template it has allowed her to create a versatile collection of engagement, wedding and eternity rings.

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Ho explained that the wishbone shape allows the rings to be stacked and can create different designs by changing the order in which they sit on the finger. Therefore, the rings can offer more than one look.

“It’s difficult to do something new and at the same time remember that I am designing for Brown & Newirth,” said Ho. “But I think we have achieved it and they are a fantastic company to work with.”

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