Scarlett Jewellery plans to expand into wholesale

Scarlett jewellery

Scarlett Jewellery has announced plans to expand back into wholesale throughout 2016.

The handmade silver and gold jewellery brand was established in 1998 by Sarah Fenton.

In May of last year, Fenton’s manager Stevie Holmes took over the business as owner, designer and director.

Story continues below
Advertisement

Under new ownership the company has launched a new website, undertaking a complete overhaul with new photography, new jewellery designs, and a focus on how to better present the brand’s in-house, handmade element to consumers.

Holmes says she is now trying to re-focus the brand and hopes to expand its supply to wholesale stockists and revitalise the Scarlett offering with new collections and a fresh take on its motto ‘jewellery with spirit’.

Since Holmes took over the business she has added a wholesale login to the site and doubled the brand’s offering to trade suppliers.

Holes explains: “We launched a brand new retail website in September 2015 with a full wholesale login area offering current and new stockists access to a wider range from the Scarlett Jewellery silver & gold jewellery collections.

“Historically we have had a really loyal following form our trade stockists, and with new collections coming throughout 2016 we are focused on offering an increased range to stockists than previously available, with frequently updated POS and access to personalised jewellery – an all important trend often out of the reach of many stores without the facilities to produce it in-house.”

Throughout the next 12 months Scarlett Jewellery will be locking into expanding into wholesale.

Authors

Related posts

*


Top