Market forecasts say business will bounce back after tough September.
Accountancy firm BDO, which operates a tracker that measures high street spending patterns, predicts the market will see an “element of bounce back” in the coming months.
BDO said total retail sales declined 4% in September as the unseasonal heat had an impact on footfall, but forecast the market to recover as consumers spend big on Christmas.
“While conditions on the high street are undoubtedly tough, consumer spending is unlikely to collapse completely between now and Christmas. We expect an element of ‘bounce back’ now the temperature has dropped and the usual seasonal promotions are starting to appear,” said Don Williams, national head of retail and wholesale at BDO LLP.
Williams added there continues to be a polarisation on the high street between retail winners and losers.
“As ever, those retailers that continue to offer the right products at the right price supported by great service will be able to persuade even the most cautious consumers to spend,” he said.
The fall in September sales was the steepest since February 2009 with fashion stores hit hardest. The homeware market saw a 0.9% drop, according to BDO.