Brand unveils Sportura watch having timed events at Korea meet.
Seiko, recent sponsor of the recent IAAF World Championships athletics meet in Korea, has expressed satisfaction at the coverage the brand has received during the event.
The company had developed specific equipment for the timing of the games to ensure that every second was accurately measured and a team of 50 timing engineers from Seiko worked to ensure that every time and distance was recorded correctly and securely.
During the course of the nine-day event, the team measured over 15,000 individual times, speeds and distances, including Britain’s Mo Farah, who scooped gold in the 5000m beating his rival by just 0.28 seconds.
“These pinpoint timings provided by Seiko show that every fraction of a second counts when working with such talented athletes,” said the brand.
The brand has also recently released its Sportura watch, having timed nearly five decades of world-wide sporting events, having served at six Olympic Games, many Asian and Commonwealth Games and every IAAF World Championship since 1987.