Selfridges is first retailer to get new Rihannah jewellery line

rihanna

Singer Rihanna and jewellery brand Chopard have partnered to develop Haute Joaillerie and Joaillerie.

The collection was launched in the UK at an pop up boutique exclusive to Selfridges earlier this week.

Rihanna and Chopard co-president and creative director, Caroline Scheufele, worked closely to develop the collections.

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The Rihanna ♥ Chopard collection, inspired by Rihanna’s confidence and strength, is a limited edition.

The 9-piece capsule collection sees linear rectangular motifs link frosty rose gold cubes with solid ceramic blocks in a colour personally selected by Rihanna.

Crafted from 18ct rose ethical gold certified fairmined, the limited edition collaboration will be available with icy polished or diamond set gold cubes.

Scheufele said:  “With her unique style, she redefines the way people see and wear jewellery.”

Eleanor Robinson, Selfridges’ director of accessories, said: “We’re thrilled to be the first retail destination to present Rihanna ♥ Chopard collection to its customers in the UK.”The collection is exclusive to Selfridges for four weeks.

Samples of the collection can be viewed below.

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