Shards of London and SoShine to make CMJ debut

Green Goddess ring by Shards of London, which will debut at the CMJ buyers' meeting this weekend.

Brands to show as guest designers at this weekend’s buyers’ meeting.

Emerging Jewellery brands Shards of London and SoShine are set to showcase their jewellery collections at the Company of Master Jewellers’ buyers’ meeting this weekend in Birmingham.

Shards of London will exhibit silver and gold vermeil designs including stone-set rings (above) and drop earrings. The brand was founded by British designer Noreen Mirza.

She said: "Shards of London offers high quality pieces that are all hand-set with semi-precious gemstones and cubic zirconia."

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The brand is inspired by East and West, with designs that mimic both traditional and contemporary jewellery designs, with RRPs from £175. The brand, which has worked with Mosaic, a Prince of Wales charity, also creates suites of jewellery, as well as stacking rings and bangles.

SoShine, which made its UK trade show debut at The Jewellery Show last month, will also appear as a guest designer. The Italian-made brand offers delicate friendship-style bracelets and rings in silver and gold vermeil for women and children. To date, SoShine has won Harrods and Bentalls as stockists.

The two brands will appear alongside Allumer, Laura Gravestock, Arabel Lebrusan, Lily & Lotty, Lucy Q, SuShilla and OCD.
 

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