Shaun Leane lays plans for international expansion

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Brand plots stores in China and brings US push forward by a year.

Leading British jewellery designer Shaun Leane is focusing on growing the international division of his business as it pushes into Asia and the US. 

Shaun Leane opened a standalone store in Hong Kong two months ago through a franchise deal with Chinese company Oran Jewelry. The partnership has proved successful and the Hong Kong store will be followed by the opening of a shop-in-shop concept within an Oran Jewelry shop in Beijing in February and then a standalone Shaun Leane shop also in Beijing in June.

The fashion-forward jewellery brand is also pushing into the US. Leane said that the brand took a three-year break from expansion plans for the States in reaction to the financial crisis but believes that now is the right time to refocus on the US.

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Leane said that the brand has been planning to push into the US in 2012 but this has been moved forward by a year following the success of the Alexander McQueen Savage Beauty exhibition in New York. The exhibition, which ran over the summer and attracted international press coverage and acclaim, featured a large selection of Leane’s work and has put the designer in the spotlight in the States.

The international expansion will be led by Leane himself. The commercial team at the jewellery brand has recently been increased and designer Ben Rowe, who has worked full-time for the jewellery brand since 2001 and was appointed as a director of the business in 2007, was promoted to creative director in May, which have freed Leane up to focus on the future growth of the business and on building relationships with international players. 

Leane said: “The UK is still our number one market, and always will be, because I’m a Londoner and this is home, but we are looking internationally. My commercial team has grown and this has allowed me to focus on the international side of the business.”

 

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