SHO wins first retail stockists in Asia

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Founder Sarah Ho says Far East launch is a "dream come true".

SHO Fine Jewellery has launched in Asia, winning its first retail stockists in Macau for its 18ct gold collections and Sarah Ho Couture lines.

The London-based brand was founded Sarah Ho, whose family is based in Macau. She was also raised in the region. Ho described the launch as "a dream come true" after seven years of building her business in the UK market.

Ho said: "Taking my brand to the city where my family is based and where I grew up [is a dream come true]. But this is only the beginning of our exciting plans for expanding in Asia; the potential for us is enormous.”

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SHO Jewellery and Sarah Ho Couture will now be sold through a space in the Sheraton Macao Hotel, Cotai Central, the largest hotel in Macau, where the collections have already been "well received".

Ho has also been chosen to showcase her jewellery in the VIP area of a major casino with planned expansion into two more venues by the end of the year, sitting alongside brands such as Hermes, Chanel and Damiani.
 

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