Sif Jakobs Jewellery opens 14 new accounts at IJL

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Award-winning Danish jewellery brand Sif Jakobs Jewellery enjoyed a hugely successful IJL show earlier this week, securing 14 new accounts over the course of the three-day event.

These new accounts take the brand’s total number of doors across the UK and Ireland up to 210.

Buyers to the show were particularly impress by Sif Jakobs Jewellery’s AW17 offering, which comprised of sterling silver and gold-plated contemporary and stylish designs.

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Matt Finnerty, UK and Ireland Director of Sif Jakobs Jewellery, comments: “IJL is always a popular show for Sif Jakobs Jewellery and it did not disappoint in 2017. Launching our autumn/winter collection, we took orders from a number of existing stockists and also opened with 14 new accounts, who all gave great feedback on the new designs.”

The Copenhagen-based brand has launched several modern yet feminine collections for 2017, including the Valiano collection, which sees Sif Jakobs Jewellery using coloured stones for the first time to stunning effect. Valiano features a range of styles, from the classic to more daring, from understated earrings, discreet bracelet and necklaces through to large statement pieces such as eye-catching signet rings, set with a combination of green, blue, pink, lavender and yellow shades.

Sif Jakobs Jewellery’s Grezzana collection, which also launched to the trade at IJL, offers jewellery for customers looking for a subtle interpretation of the brand’s signature style, with stud earrings, delicate rings, bangles and pendants set with dainty CZ details.

Meanwhile, its new Novoli collection also proved particularly popular with visitors to the show. The range, which is inspired by the belief that everyone has a lucky number, features bold pendants set with cubic zirconia and embraces this season’s trend for mixing metals.

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