CMJ Media, a PR company owned by The Company of Master Jewellers that specialises in jewellery brands, has landed the account to promote Sif Jakobs Jewellery in the UK.
The Danish brand became an authorised supplier to The Company of Master Jewellers buying group, helping it secure retail accounts up and down the UK in 2014.
The designer is best known as a silver brand, and enjoyed considerable attention at the summer CMJ buyer’s meeting when introduced its Rose Gold Plated Collection to the British market.
The brand is currently sold through more than 60 jewellers in the UK and Ireland. It is looking to open more doors and increase consumer awareness of the brand through PR and commercial campaigns managed by CMJ Media.
Worldwide, Sif Jakobs is sold in more than 500 jewellery stores in 13 countries.