Fashion-led silver jewellery to sell through flagship store.
London based jewellery brand Silver Service has announced that it will open a concession in Topshop’s Oxford Street branch on April 3, following successful growth into a number of retailers including fashion stores Urban Outfitters.
The Silver Service label was founded by Tilly Sveaas, who turned down a place at Central St Martins to go travelling in Indonesia, where she discovered a love for silver jewellery design. The opening of Silver Service’s Topshop concession stand has been described as "a massive coup for [the] independent label."
The contemporary collection focuses on fashion-led silver jewellery, priced between £15-520. The collection
consists of charm necklaces, friendship bracelets, chunky bracelets, rings and individual charms, with a wholly rock’n’roll edge from skulls, angel wings and carved horns.
The brand already has a growing celebrity following, with the likes of Fearne Cotton, Cheryl Cole and Alexandra Burke snapped wearing the jewellery.
Silver Service showed earlier this year at The Jewellery Show at Spring Fair.