Sima Vaziry Jewellery opens first boutique

Sima Vaziry’s pieces for the British Museum.

Sima Vaziry Jewellery and hat designer Katherine Elizabeth Millinery have partnered together to open a boutique studio and shop in London.

This move marks Sima Vaziry Jewellery’s first store and the designer has chosen the OXO Tower Wharf on London’s South Bank for this retail debut.

The designer hopes to capture the consumers in one of London’s busy and commercial districts when she opens the doors for the very first time on Friday Feb 24).

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The high end items on display have been designed to appeal to a wide audience who appreciate exquisite design and craftsmanship.

Together Sima Vaziry Jewellery and Katherine Elizabeth Millinery have a large client base and following and the duo believe this new store will help them capture passing trade and consumers recommended through word of mouth.

Sima Vaziry is an award winning jewellery designer who creates handmade pieces which reflect her heritage and personal experiences. Her bi-cultural background influences all aspects of her work and her aim is to continue highlighting the positive sides of both cultures, making past and present meet.

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