West End by Simon Carter more directional with lower prices
Men’s fashion and cufflink designer Simon Carter has launched a lower-priced sub brand, West End by Simon Carter, to target the younger 18- to 30-year-old market.
The debut spring/summer 2010 collection will be more directional, incorporating more fashion-forward, edgy designs, and prices will be lower than Simon Carter’s mainline.
Cufflinks in the West End by Simon Carter range include Union Jack and skull designs, with retail prices starting at £19.99. Watches will retail from £45.00.
Simon Carter said: “The British feel of the collection, which covers both menswear and accessories is underlined by a distinct branding that features a highly stylised union jack and an iconic black and white photograph of a London street scene from the 1960s”.