Simon Carter opens second London store

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Men’s jewellery and accessories retailer opens City store

Simon Carter has opened his second London store, a stone’s throw from the recently-opened One New Change development in London’s square mile.

The menswear and accessories retailer has opened an accessories-only venture on Bow Lane. Selling Carter’s watches and cufflinks, the store is within easy reach of some of the City’s highest flyers, with the London Stock Exchange a few streets away. 

Describing the move with a focus on standing out from the crowd, Carter says “City professionals have a wonderful sense of personal style. They must often find slightly quirky way of expressing their personal tastes". 

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Carter’s first store can be found in Shepherd Market, Mayfair, London. He started a career designing men’s accessories in the 1980s and is known for his "Aspirin cufflinks", in which two aspirin can he hidden. Today his designs can be found in over 35 countries worldwide.

 

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