Company looks to open four new stores up to 2012.
Simon Carter sales were up by 50 percent this month on July 2009.
The company, which is the largest cufflinks brand worldwide, is already seeing an overall 30 percent increase in sales on last year, with its performance in Japan beginning to recover and its sales in US, Canada and Australia also looking up.
The brand’s performance in stockists is also high, with its trade in John Lewis going up by 40 percent in the past year. Simon Carter accessories are stocked in stores including John Lewis, Liberty, Harrods, House of Fraser, Selfridges, David Jones and Fenwick.
Simon Carter is also looking to increase its number of stand-alone stores and plans to open one new store every six months up to 2012.
Simon Carter founder and managing director Simon Carter said: “We want to take more control of our own retail. John Lewis or House of Fraser do a very good job, but they will naturally have their own ideas of what the brand is and I think it would be good to have some more of our stores to run alongside them.”