Former regional manager steps up to role after 22 years with business.
Beaverbrooks has hired a new head of retail from within.
Simon Smith has worked at Beaverbrooks for the past 22 years, most recently as regional manager of the Midlands, a role he has held since 2001.
In his new role, Smith will be working with the individual store managers and teams, as well as the all major departments at head office to build an integrated approach and understanding of all the team’s needs to give him a strategic overview of all aspects of the business.
Smith said: “I couldn’t be more excited about this opportunity. For me it’s really about working closely with the teams at head office, whilst staying in touch with the store teams to build a synergy between the two.
"Most importantly I want to continue developing the core values of Beaverbrooks to make sure we offer the very best experience for our customers.”
Smith has taken on the head of retail role from Anna Blackburn, who has since been promoted to chief executive at Beaverbrooks.
Blackburn said: "I am delighted to announce Simon’s appointment as our new head of retail. Not only does he have all the right credentials, Simon is passionate about our business, our customers and our people. We cannot wait to welcome him to the office and see how he makes this role his own."