Simplicity rules as Laings overhauls web presence

laings-new-site.jpg

Robert Stewart site also updated; mobile sites launched.

Laings of Glasgow has given its website a complete overhaul as it seeks to improve its online presence, complete with a new mobile site, quick buy options and simpler layout.

The jewellery retailer has re-designed and re-worked both the main Laings of Glasgow site  and its sister site Robert Stewart with fresh imagery to better reflect each business as a brand.

Both sites have undergone the same changes lead by e-commerce manager Claire Logan, who joined the business a year ago to help Laings expand its online presence.

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Additions to the site include a floating footer showing the company’s contact information on each page, which Laings hopes will improve the customer journey and user experience.

The retailer has also created a ‘quick buy’ option that removes a number of steps from the buying process, allowing customers to purchase products from category pages and proceed to check out.

Laings has also sought to improve the site’s overall functionality by having only three product images per line, providing customers with more accurate views of jewellery and watches. The site’s filters and refinement options have also been tweaked to lessen the chance of having to trawl through pages to seek product.

Laings of Glasgow and Robert Stewart managing director Joe Walsh said: “We looked to establish a stronger online presence to complement our growing business. Here at Laings of Glasgow we offer our customer’s an exclusive, luxury experience that should not be confined to our store therefore we wanted to create an online presence that would exude the luxury of Laings."

The company has also added a click and reserve option for high-end products so customers can view and purchase in store, and has developed its finance options, extending them to two years interest free with only a 10% deposit.

Laings has also used the overhaul to launch its mobile site, mirroring the company’s desktop presence with category buttons that allow customers a simple and easy navigation of the site.

 

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