Danish brand’s store will be open in time for festive rush.
Danish steel jewellery brand Skagen is set to open a store in London’s Westfield Stratford City in time for Christmas.
The shop, which will sell the brand’s watches and lifestyle products as well as its jewellery, will open on December 9.
Westfield Stratford City has a strong jewellery offer and Skagen will be trading alongside stores that include Accessorize, CK Watches & Jewelry, Claire’s, Lola & Grace, boutique.Goldsmiths, Ernest Jones, Fraser Hart and H Samuel.
Skagen, owned by the Fossil Group, is in the midst of a brand repositioning as it moves towards presenting itself as a lifestyle brand. It has developed a new marketing campaign to support this aim.