Watch brand joins CMJ following ‘unbelievable growth’.
The UK division of watch brand Skagen has become a member of the CMJ following a final agreement before Christmas.
Richard Hill, brand manager for Skagen UK expressed his delight at the move. He said: "CMJ have the kind of customers we want to align ourselves with, they are our target market and they fit with the Skagen brand".
Hill added: "The CMJ will be our focus this year, reaching more independent retailers is key. The last 18 months Skagen has seen unbelievable growth, and the CMJ is a new step on the ladder of our final goal".
The watch brand was founded in 1987 on the principle that beautifully designed, high-quality objects can be created at reasonable prices.