PJ’s Treasure and JSL competition culminates with final prize.
Smith/Grey has been named the overall winner of Professional Jeweller‘s 2013 Treasure and Jewellery Show London competition, scooping a free stand at both jewellery shows next month.
The London-based jewellery brand founded by jewellery designer Birgit Marie Schmidt and creative strategist Sofus Graae was chosen for its commerciability.
Smith/Grey will now exhibit at Jewellery Show London in June, as well as the consumer-facing show Treasure, both of which take place at Somerset House.
Schmidt said: "We are so happy, excited and grateful. Thanks so much to all of the judges for giving us this amazing opportunity to show at The Jewellery Show London."
This year’s two other finalists Tessa Metcalfe and Rosita Bonita will also show their jewellery collections at Treasure.
The competition launched earlier this year, calling for emerging jewellery designers and brands to enter to win one of three stands at consumer-facing jewellery show Treasure, with an overall winner scooping a stand at the boutique trade show Jewellery Show London.
A record 65 designers entered this year’s competition. A panel of 10 judges – Professional Jeweller editor-in-chief Rachael Taylor, Professional Jeweller editor Kathryn Bishop, Treasure organiser Della Tinsley, The Jewellery Show event director Julie Driscoll, ROX managing director Kyron Keogh, Green + Benz managing director Helen Dimmick, Baroque founders Kyle McIntosh and Jason French, Steffans director Wes Suter, Marmalade Jewellers co-founder Nadine Meegan, and last year’s overall competition winner Claire English – then chose their top 10 entrants.
The top 10 were put forward for a public vote to take them down to three, drawing 16,600 votes over seven days of the competition, during which time the Professional Jeweller website received 28,100 visits and generated 87,061 page views.
The finalists were named as Smith/Grey, Rosita Bonita and Tessa Metcalfe, all of whom have one a stand at Treasure, held during Jewellery Week.
The three also battled it out to win a stand at trade-facing show Jewellery Show London, answering questions put forward by the judges based on their commerciability.
The Jewellery Show London’s event director Julie Driscoll said that the brand had appealed to her because of its unisex appeal, adding that men’s jewellery had been popular at last year’s JSL.
She said: "I chose Smith/Grey as they have beautiful, funky, contemporary collections that I felt would do well at The Jewellery Show London.
"I liked the fact they are all hand made in their London studio and felt they would marry well with a central London niche show. Their price points, designs and materials all suited the criteria for the Jewellery Show London."
The brand’s collections include necklaces and earrings with interlinked horses, men’s collar stiffeners and contemporary signet rings crafted in sterling silver, with pieces also available gold plated or black ruthenium plated
Treasure director Della Tinsley, one of this year’s judges, added: "Smith/Grey has a stylish and mature design aesthetic that will appeal to the buyers at Jewellery Show London and they are ready to take on more stockists."
This year’s fellow finalists Tessa Metcalfe and Rosita Bonita were also congratulated by the judges, who noted their interesting use of materials and inspirations.
Kyle McIntosh and Jason French, founder of Baroque in Brighton, said of Metcalfe’s work: "Her approach to jewellery design is fresh and fun and with her background in many creative mediums she has the ability to keep her future design ventures exciting and current. She has a strong brand identity which highlights the ‘handmade’ aspect of her collections."
Kathryn Bishop added that this year’s competition – the third year that it has run – has been one of the toughest yet.
"The level of designers entering the competition has evolved and each year there are commercial designers, those that are eye-catching and those that create jewellery with unusual inspirations.
"This year’s three finalists exhibited all three traits, but only one could be crowned the winner. I’m pleased that Smith/Grey made the top spot and want to say a big thank you to Tessa Metcalfe and Rowena Harrison of Rosita Bonita for their highly impressive voting campaigns – they were outstanding in their efforts."