Sneak peek into who, what and where at IJL 2011

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Focus on British jewellery design and new fine brands at show.

International Jewellery London (IJL) has revealed a sneak peek behind this year’s event, with the promise of new exhibitors, new product areas, new trends and new show features.

The show is set to see an increase in the number of fine jewellery brands and designers attending, with companies such as Hans D Krieger and Heinz Mayer returning this  year, alongside UK-based fine jewellery designers such as Fei Liu.

This year a host of new fine jewellery companies will feature, such as Vogue Diamond, and new brands will be launched, including Vendorafa.

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Celebrated US jeweller retailer Stuart Moore will be at the Henrich & Denzel stand in the fine jewellery area to personally launch his 50th year in the jewellery business by introducing his exciting work, including engagement and wedding rings, to European retailers.

The silver area at IJL is set to wow with new names such as Raymond Hak, an award winning American designer who creates textured silver jewellery featuring high quality diamonds.

Hatton Garden’s Unique, also to be found in the silver section, will bring Festina watches to IJL for the first time, offering buyers a well crafted, on-trend collection of watches.

British designer will mark out some of the best jewellery at the show, with many launching new collections.

Daisy Knights will be there for the first time as an exhibitor having launched as a Bright Young Gem (2009) and KickStarter (2010), and she will unveil her new range called Wise. Her creations are fast becoming the must have accessory with the likes of Rihanna, Alexa Chung, Daisy Lowe and Kate Moss all being advocates of the brand.

Knights will join leading British designers such as Shaun Leane, William Cheshire and Malcolm Morris.

The seminars are also set to be exciting this year, with plenty worth talking about. Shop in shops will be debated and a panel featuring experts from the Goldsmiths’ Company will identify the latest developments in materials, processes, training and hallmarking.

Martin Rapaport will also reveal his annual report at IJL on the state of the diamond industry.

Stylesight will host a seminar to identify upcoming trends to inspire visitors. Shop owners and managers can experience a snapshot of a brand new inspirational programme, in the Mary Portas Guide to Successful Retailing seminar.

Celebrity favourite Stephen Webster will take part in the Birmingham Assay Office’s Great Debate at IJL, providing a talk about Fairtrade Fairmined Gold and showing a video he made earlier this year whilst travelling to find out more about the issues.

IJL will be the first time the film is shown at a large industry show and Stephen Webster will take part in a groundbreaking Q&A session with the rest of the Great Debate panel following the screening.

IJL takes place at Earl’s Court, London, from September 4-7 2011.

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