So Jewellery gears up for international expansion

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Rebranded to So Jewellery London to highlight British heritage.

So Jewellery has rebranded to So Jewellery London in a bid to highlight its British heritage ahead of an international sales push and expansion plan.

With the UK economy showing signs of improved confidence, consumers are keen to support British-born businesses – something which So Jewellery London is trying to tap into.

The brand will also take the opportunity to attract global audiences online. So Jewellery London’s sales and marketing director Emma Finney, said: “So Jewellery has consistently upheld many of the core brand values which relate to Britishness – namely strong design, presentation and service.

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"It is an opportune time for us to bring to the fore these values as we increasingly attract international customers.”

Following the recent launch of So Jewellery’s online site, the company has seen significant uptake in overseas sales, according to an official press release.

In addition, the company continues to benefit from its successful partnership with Michael C. Fina, a leading global provider of Reward and Recognition Programmes, which is helping to better position the company to promote its British roots on the international stage.

So Jewellery offers fine silver jewellery set with diamonds, freshwater pearls and semi-precious stones with retail prices ranging from £25 to £98.

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