So Jewellery shortlisted for Gift of the Year 2010

So Jewellery’s new collection of Spheres Pendants has been shortlisted for the ‘Gift of the Year 2010’ Award by the Giftware Association.

These contemporary silver spheres are combined – or threaded ‘solo’ – onto extendable chains to create an individual and unique pendant. Available in silver, yellow gold, rose gold and smoky black, each sphere and chain has an anti-tarnish finish to promote a high shine and delay tarnishing. Retail prices start at £45.

So Jewellery is positioned at the luxury end of the affordable gift and jewellery markets, offering a variety of contemporary yet enduring designs of silver, sometimes with 18ct 3-micron gold plating, set with brilliant-cut diamonds, semi-precious stones, freshwater pearls and Swarovski crystal pearls.

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So Jewellery currently has over 180 stockists in the UK and Ireland and continues to build on its core offerings with more depth and breadth of designs within the distinct parameters of the brand’s contemporary appeal. Last year saw the launch of a selection of cufflinks from the ‘So Male’ range in 27 of John Lewis’ stores.



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