Spanish brand launches English site amid UK push

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Ccusi reacts to international demand; hopes to win London partners.

A Spanish jewellery brand inspired by Peru has launched an English-language site focused on the UK market, as it aims to win retail partners in the UK.

Alexia Gimenez, the brand’s marketing associate for the UK, said: "Ccusi started in Spain in 2006 and now is in a phase of expansion to the rest of Europe with a new store in Berlin and we have growing demand in our online sales.

"Ccusi has recently launched its English site for its international customers and is looking forward to opening its first store in London."

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Ccusi has launched a heavy online PR drive to win UK interest, including adding its jewellery to fashion mood board site Polyvore, where users create "sets" of outfits using images from various brands or designers.

Gimenez added: "Ccusi launched its English website to serve the growing international demand of its online store.

"This step [has been] followed by the launch of the blog and the creation of a Ccusi international Facebook account, which engaged a community of more than a 1,000 fans and Ccusi Polyvore with also more than 1,000 views of its sets in a month time. Ccusi has already a successful experience in social media channels in Spanish with a continuous increase of its fans – more than 4,000 in Facebook – and followers."

The brand’s collection features Peruvian-inspired designs including rings and pendants inlaid with stones such as mother of pearl, turquoise, sodalite and onyx.

Ccusi already operates a number of stores in Spain, across cities including Madrid, Barcelona and Seville. It will open its first store in Berlin, Germany, next month.

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