Small Business Saturday achieved record spending across the UK this year, research reveals.
The event, which took place on Saturday December 2, is estimated to have topped £748 million.
This figure is according to an American Express survey conducted in the 48 hours following the annual shopping event.
Now in its fifth year, Small Business Saturday, which encourages consumers to shop with their local small businesses, continues to see growing support for the British public.
In total, spend jumped by 4% this year. This was aided by an 87% backing from local authorities, up from 80% a year earlier.
Furthermore, 56% of customers who were surveyed said they spent more than usual on the day.
Social media also played a vital role. Over 115,000 tweets were published about the event on the day itself, trending at number one in the UK, while Facebook and Instagram posts were also up on 2016 as shoppers and staff shares their Small Business Saturday stories.