Spring brings interior makeover to Asprey flagship

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Update includes quilted leather details and hand-embroidered carpets.

Asprey’s Bond Street store has had a springtime makeover with updates to its jewellery and watch departments.

The historical store on Bond Street, which has been home to Asprey for more than 160 years, was given a re-fresh by retail deisgn consultancy gpstudio.

The update comes after Paddy Byng, Asprey’s managing director, told Professional Jeweller of plans to renovate its London and New York stores, a scheme that launched last autumn with Asprey’s Madison Avenue store in New York.

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Gpstudio was tasked with amalgamating three generations of fixtures, including Foster + Partner’s existing interior designs, with finishes such as rich timber veneers, bronze detailing, leather work and hand-embroidered carpets with the brand’s fern motif to "bridge the gap between the heritage of the brand and its modern day conception".

Office of Light provided new lighting concepts for the store, which was unveiled on April 8.

Gregor Jackson, partner at gpstudio, said: “It was very exciting to be given the opportunity to work on such a prestigious retail space and we felt it was vitally important to carefully blend the mix of old and new.”

Gpstudio has also worked on luxury retail spaces for brands including De Beers, Mulberry and Aspinal of London.
 

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