Retailer gives away crystal bead bracelet every day during October.
A promotion on the Steffans.co.uk web site designed to drum up interest in the run up to Christmas has attracted more than 10,000 entrants according to the company’s owner Steffan Sutter.
The Big Bang promotion, which launched in October 1, is giving away a crystal bead bracelet every day in return for a name, e-mail address and a friend’s e-mail address. Each day’s winner is entered into an additional prize draw for a £2,500 voucher to spend in Steffans.
“It has been an incredible success,” Sutter told Professional Jeweller. “We had 500 people sign up on the first day, and it has been non-stop ever since.”
Steffans is preparing for a strong Christmas trading period – investing heavily in stock, merchandising and packaging. The company also has a fourth high street store to add to its growing empire, with a second store in Market Harborough joining the two stores in Northampton.