Jeweller guarantees original price to encourage shoppers to trade up.
Steffans of Northampton is offering customers buying pre-owned luxury watches with the promise that they will buy them back at the same price as they paid in the first place if they trade up to another model.
For example, a £2,000 pre-owned Rolex bought by a customer today can be traded in for the same £2,000 against any other watch of equal or greater value in the future.
Steffans stocks pre-owned watches from Rolex, Tag Heuer, Cartier, Panerai, Breitling, Dior, Omega, Chopard, IWC, Audermar Piquet, Raymond Weil, Gucci, Bell& Ross and Rado.
The trade-in offer has been made possible by the soaring price of luxury watches, which has been driven by a strengthening Swiss franc and rocketing precious metal prices.
“As long as these prices keep rising, I can keep this offer open,” Steff Sutter, managing director for Steffans told Professional Jeweller.