Steffans’ political new ad campaign

Steffans' ads show Number 10 Downing Street with two parrots representing David Cameron and Gordon Brown.

Northampton retailer to run competition during general election.

Northampton retail jeweller Steffans will launch a politically inspired consumer ad campaign next month to mark the general election with a central slogan “Vote Steffans, in Power since 1976”.

The artwork, which was dreamed up by Steffans owner Steff Suters, shows a policeman outside a building representing Number 10 Downing Street with two parrots on either side: a blue parrot to represent Conservative leader David Cameron and a red parrot to represent Prime Minister Gordon Brown.

During the general election Steffans will be running a competition on its website asking visitors to vote for their favourite brands, such as Monica Vinader, Shaun Leane and Stephen Webster. The retailer will give out daily prizes throughout the election.

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Suter said: “My advertising is getting quite political, and people say never ever mix business with politics but that’s not been getting us anywhere, has it?

“I’m lightening up the jewellery trade. Some people in the industry are like the old Conservative party and haven’t moved with the times. You’ve got to do something different or you don’t get noticed.”

The ads will run in local Northampton consumer magazines including Image and Our Mag.

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