Steffans reveals digital ring business plans

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Northampton-based jewellery retailer Steffans has announced plans to launch a digital ring business next year.

To further develop its online presence, Steffans has acquired the domain name ‘rings.co.uk’.

Store director Wesley Suter says “in an aim to take back market share from some of the high street multiples” the store will launch an online ring business on rings.co.uk next year. The platform will emphasise a service Steffans feels perfectly poised to make its mark on in the industry.

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The site will go live in 2018 with rings starting from £20, going all the way up to diamond rings pieces at £50,000.

Part of the strategy will include a dedicated ring finder.

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