Steffans sponsors Elton John concert

Elton john is expected to draw a crowd of 30,000 people.

Retailer going ‘on tour’ sponsoring hospitality at Northants concert.

Steffans the jeweller will sponsor a special Elton John concert taking place this weekend at the Northants County Cricket ground in Northamptonshire.

The retailer is looking forward to its appearance at the concert as main hospitality sponsor. Speaking to Professional Jeweller about the event, Steff Suter of Steffans said: "We’re kitting out ice cream girls with Steffans On Tour tshirts. They’ll be wandering the crowd of 30,000 with retro-style cigarette trays, handing out £5 vouchers for the store."

The T-shirts that the Steffans girls will wear have been styled to look like a classic rock concert tshirt, with a list of the retailers’ brands down the back, instead of tour dates. The vouchers have also been designed to mirror what Elton John is known best for – his quirky glasses – with a playful star sunglasses motif.

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The concert is one of three dates that Elton John will be playing in the UK this year. Some concert goers are said to have paid up to £300 for their tickets.

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