Steffans to stock Theo Fennell silver range

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Northampton retailer strikes up deal for Alias range.

 Northampton retailer Steffans has just signed a deal to stock Theo Fennell’s first silver range Alia, Professional Jeweller can exclusively reveal. 

 

The retailer is well known as a powerhouse of branded jewellery retail and latest signing Alias will sit next to a raft of other major brands in the shop including Stephen Webster, Shaun Leane, Pandora, Monica Vinader and Links of London.

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Steffans owner Steff Suter expressed his delight at the partnership, adding that a range from Theo Fennell will help to strengthen the store’s focus on British design.

Suter said: "For me stephen Webster, Shaun Leane and Theo Fennell are like the rat pack of the British jewellery industry, and now I have all three."

The launch of wholesale silver range Alias is part of a turnaround strategy at Theo Fennell, a brand better known for its high-end jewellery designs. The silver line features some of Fennell’s signature motifs such as snakes, skull, keys and hearts.  

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