Independent retail jeweller Stephen Hughes Fine Diamonds is set to celebrate 20 years in business with a celebrity-studded event and high-value in-store giveaway to tie in with the store’s relocation.
Established in Swansea in 1996, Stephen Hughes Fine Diamonds is about to relocate to The Quadrant Shopping Centre, where the new fashion brands shop, Jewellery Boutique Stephen Hughes, will also be located.
A first generation jeweller, director Stephen Hughes has worked in the jewellery industry since leaving school. Stephen Hughes Fine Diamonds is Swansea’s exclusive stockist of talented award-winning British designer jewellers such as Shaun Leane and Fei Liu. It also proudly sells brands such as Links of London, Annamaria Cammilli, Deakin & Francis and Clogau, and only stocks fine diamonds of the highest quality.
Hughes is also the longest-serving chairman of the Company of Master Jewellers, the largest buying group for jewellery and watches in the UK and Ireland.
Hughes says of the anniversary: “We are so proud and excited to be celebrating 20 years in the industry. I see the unveiling of our new stores and our upcoming event as a chance for me to thank everyone who has come the distance with us – whether it be staff, customers or stockists – as they are the reason this celebration is possible.”
A launch party will be held in Swansea’s Quadrant Shopping Centre on November 24 to mark the 20-year milestone and to introduce local shoppers to the two new stores.
Those who attend will receive a 20% discount on all purchases made on the day and have the opportunity to win prizes from the likes of brands such as Clogau, as well as meet with some of the jewellery designers stocked in the stores, such as Fei Liu.
The event will be held in partnership with a local radio station and will welcome a host of celebrities throughout the day including players from Ospreys Rugby and Miss Wales Ffion Moyle. There will also be a special festive appearance from Last Choir Standing winners, male vocal group Only Men Aloud.
On top of this a 20-day competition will culminate, with one competition entrant picking up a 1ct diamond from Stephen Hughes Fine Diamonds. The winner, who will have submitted a story about why they deserve to win the diamond, will follow on from 19 other winners in the previous 19 days who will have picked up a diamond of between 0.25ct and 0.5ct. The giveaway, which will total £20,000 worth of diamonds, will be the biggest ever hosted by Stephen Hughes Fine Diamonds.
In the evening, Hughes will then host an invite-only event in the Stephen Hughes Fine Diamonds store to personally thank his VIP customers.