Designer working with Selfridges to raise awareness of threat to seas.
Infamous British jewellery designer Stephen Webster is working alongside celebrated chef Mark Hix in a new Selfridges campaign to raise environmental awareness in a new campaign called Project Ocean.
Launched yesterday, the London-based department store will run a five-week retail activism project to highlight the plight of the world’s oceans and encourage people to eat fish from sustainable sources by showcasing unique collaborations between designers and artists.
Webster and Hix have collaborated on a pop-up version of Hix’s Oyster & Fish House in which a glittering window display has been designed by Webster, the only jewellery designer to be involved in Project Ocean. The display features an enormous Swarovski-encrusted tuna beneath two clocks encased in the shark’s jaw that has become synonymous with Webster’s recent jewellery designs.
Selfridges will also host two of Webster’s couture jewellery pieces, which will be on display in its Wonder Room. The one-of-a-kind Titanium Flying Fish cuff and brooch set with blue sapphires and black and white diamonds have been designed to offer an alternative to the more commonly used precious metals, reflecting the Project Ocean message.
Webster has also created a limited edition black leather bracelet with silver fish skeleton, exclusively available at Selfridges. It retails at £100 with £25 of the proceeds going to Project Ocean.
Webster said: "For years I have found inspiration for my personal and professional life from the sea. We live in a house on the edge of the White Cliffs of Dover. My collections, from Jewels Verne to In Deep, have all originated under the sea. Therefore, to contemplate that everything from fish and chips to the starting point of my next jewellery collection is in imminent danger of disappearing altogether, has a profound effect on me. We are delighted to have been asked to take part in Selfridges’ Project Ocean."