Stephen Webster on the UK men’s jewellery market

Stephen-Webster-highway-man.jpg

Designer believes the variety of designs on market is ‘amazing’.

The eponymous British jewellery brand founded by Stephen Webster has enjoyed success with its men’s jewellery collections over the years, despite a slow start.

“Such was the lack of confidence for men’s jewellery amongst the retail community that apart from the cufflink selection, maybe some pens and a couple of signet ring blanks, there wasn’t even a place to display a men’s collection,” Webster recalls.

Nowadays, however, things have changed, and Webster says the selection of men’s jewellery on offer in the UK is “amazing” compared to just five years ago.

Story continues below
Advertisement

His most recent foray into men’s jewellery has taken a more salt of the earth inspiration compared to his previous rock’n’roll designs. The brand’s new Highwayman collection is inspired by the road trips Webster takes each year with his friend Jeff in their fully restored 1959 Thunderbird car.

“We have driven across the whole of the US including Route 66 and twice into Canada. During each trip I write a diary logging the experiences and the adventures we incur,” he says. “The Highwayman is a man’s jewellery collection inspired by these journeys.”

At present the brand’s men’s collections are enjoying most of their success in Russia and Hong Kong but has a solid range of both online and bricks-and-mortar retail partners in the UK including Thorn, Steffans, Wave and Beards.

 

This article was taken from the August 2012 issue of Professional Jeweller magazine. To see a digital version of the issue click here

 

Authors

*

Related posts

Top