New boutique launches this year on Rodeo Drive in Beverley Hills.
Stephen Webster has announced it will be launching a new boutique in November on Rodeo Drive in Beverley Hills.
Spanning over two floors, the boutique will house Stephen Webster’s full fine and silver men’s and women’s jewellery collections on the ground floor, while the second floor will become a unique lounge space housing innovative and constantly changing exhibitions and creative collaborations.
The retail space design will mirror the London and European mono-brand boutiques, which reflect Stephen Webster’s signature style: glamour with a rock and roll edge.
The space aims to combine Webster’s love for traditional craftsmanship with his passion for contemporary music, fashion and art to produce a modern, unconventional retail aesthetic in which to showcase his creations, some 30 years in the making.
Founder and creative director Stephen Webster says: “The store on Rodeo Drive will be our first flagship in the US. Over the past 10 years we have built strong ties with the LA community including the world of entertainment based there. The opening of this store is set to be extremely significant in our development.”
He added: “The ground floor space will echo the concept of our very successful London flagship, while the look on the second floor will be something brand new – still a reflection of the brand but it will be treated more as a curated space called ‘SW presents…’ which will have a lounge/gallery feel, housing guest artists, photographers and other creative talent exhibitions.”
The new boutique seeks to reinforce the company’s position as one of the leading global luxury jewellery brands and to further the rapid expansion of Stephen Webster’s retail portfolio.