New fine range to be launched as brand marks 15th year at BaselWorld.
Jewellery brand Stephen Webster is celebrating its 15th year of appearing at BaselWorld with a new location, brand new stand and a fresh jewellery collection with entry-level price points.
Stephen Webster made its BaselWorld debut in 1998 and has since grown to be one of the largest and most prominently situated brands in Hall 2, flying the flag for British jewellery design.
As part of its 15th anniversary Basel celebrations the brand has joined forces with architect Guy Holloway to create a new stand, having previously worked with Holloway on the design of its Geneva and Kiev boutiques.
As well as the new stand, Stephen Webster will also introduce a new fine jewellery category called Stephen Webster Purple, set to "redefine the brands core product". The collection will exhibit the same creativity as the brand’s main lines, but with more choice at the entry to mid price points.
Stephen Webster will also unveil a fine jewellery collection that delves into the Stephen Webster archives for inspiration, revisiting some of the brand’s most iconic collections, including Fly by Night, the twenties-inspired Deco Haze and the Belle Époque line.
Stephen Webster founder Stephen Webster said: "On the 15th anniversary of Stephen Webster exhibiting at BaselWorld, we are so proud to have grown from sharing a 10ft x 10ft booth to now being the only UK jewellery brand to be included in the ambitious and exciting new area of BaselWorld 2013.
"Working with Guy Holloway on the new booth design has been very exciting for the Stephen Webster team. There is currently huge potential in the high luxury market. The way to reach these clients is to be amongst the top luxury brands, and our new location puts us exactly there."