Collaborative retail space in Selfridges extended by popular demand.
Department store Selfridges has extended the lingerie pop-up shop Stephen Webster has collaborated on with underwear brand Dirty Pretty Things due to overwhelming demand.
The pop up was only intended to run until March 16 but, with a series of exclusives selling out in store, the decision was taken to continue with the dedicated retail area that is located on the third floor of its London store.
Dirty Pretty Things co-founder Dee Murren said: “It is a great honour. It was supposed to run until the 6th of March, but has been extended. With lots of exclusives selling out, it has proved a popular attraction with the avenue of beautiful blossom trees."
Webster worked with Dirty Pretty Things to customise its ranges of lingerie for the shop, using elements of his jewellery design.
On central display in the pop-up shop is a customised Italian silk bra from Dirty Pretty Thing’s Eloise collection that has been reworked in the style of the Envy pendant from Stephen Webster’s Seven Deadly Sins collection. The bra has been bejeweled with black, white and green Sahara crystal pave stones set in sterling silver to create a pair of winking eyes and teardrop crystals. There is also a pair of matching briefs, also with teardrop crystals.