STORE ENVY: Apple, Covent Garden

The store environment that makes you feel like you’ve come home.

Sometimes when you want to find inspiration, it’s best to look outside your own industry and where better to gaze than in the direction of Apple?

The electronics brand’s stores have become a beacon for all that is great about store design.

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The shops have clean, unfussy interiors that allow users the freedom to interact with its products.

This transparency concept is taken even further at this delightful branch in Covent Garden where a glass roof has been installed to allow maximum natural light and a feeling of openness.

As January’s guest editor Jason Holt likes to say, “walking into Apple feels like coming home”.


This edition of Store Envy was taken from the January 2013 issue of Professional Jeweller magazine. To make a suggestion for future Store Envy features please email





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