STORE ENVY: House of Hoye, Brighton

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Jeremy Hoye returns to retail with a psychedelic shop fit.

Jewellery designer and retailer Jeremy Hoye has completely revamped his 20-year-old store in Brighton’s bustling Laines, creating a vintage-inspired emporium dubbed House of Hoye.

The boutique is now double its original size and features 1970s wallpaper in hues of orange and pink, picture frame cabinets, vintage taxidermy and stacked 1950s television sets.

Additionally, Hoye has converted a parrot cage into a central cabinet, restored the building’s Victorian floorboards and ceilings, and turned a baby grand piano into a counter top.

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This Store Envy was taken from the November issue of Professional Jeweller. To read the issue in full online, click here.
 

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