STORE ENVY: Theo Fennell, London

Festive feature windows that mix jewellery with toys and teddy bears.

Each Christmas Theo Fennell creates an intriguing, often magical window display, and this year is no exception.

Its flagship store in West London has been given a seasonal makeover with pink Christmas lights and children’s toys dotted throughout the displays. Rings have been hidden among a teddy bear’s fur, and necklaces are strung from a xylophone, bringing Santa’s Christmas toy workshop to life.

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According to Theo Fennell himself, the Christmas windows have become a tradition, winning smiles from passersby who stop to admire both the festive theme and the jewellery.

This Store Envy was taken from the December issue of Professional Jeweller. To read the issue in full online, click here.



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