STORE ENVY: Upstairs at EW Payne

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Retailer adds glamour with a Baccarat chandelier and a champagne bar.

Each month Professional Jeweller showcases a different jewellery retailer with a good looking store that it wants to show off. This month it’s the turn of Bromley’s EW Payne, which has recently renovated an upstairs space in its store to create a sparkling boutique with a Champagne bar to boot.

This family-run fine jeweller has moved up – upstairs to be precise. By expanding upwards it has increased its showcase space with a luxury private consultancy area, champagne bar and a chandelier designed by Baccarat.

The space has been decorated with a mother-of-pearl tiled column at the end of a curved wall that houses bespoke cabinets. The Upstairs at EW Payne area is the first part of an extensive modernisation program for the jewellery retailer, which was founded in 1899 and is based on the High Street in Bromley, Kent.

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